Inbound · AI SEO
AI SEO that helps you rank as Google search becomes AI-first.
Google now answers many B2B questions with AI Overviews and AI Mode. We adapt your SEO to that shift, and we use AI-assisted workflows to research, build and improve pages faster, with experts editing everything that ships.
Overview
AI SEO, as part of one growth system.
AI-shaped search rewards pages that answer questions clearly, cover a topic in depth and come from a source Google understands. Thin pages written for a single keyword lose out, both in rankings and in the summaries shown above them.
Our AI SEO service rebuilds your topical structure around entities and buyer questions, then uses AI to speed up research, briefs, internal linking and technical checks, while specialists write and edit the final pages. It extends our B2B SEO service, and pairs with generative engine optimisation for visibility in standalone AI assistants.
AI SEO is part of our inbound marketing service.
What's included
Everything we set up and run for you.
AI Overviews and AI Mode review
Which of your priority searches show AI answers, which sources they cite and where your pages fall short.
Entity-based topical map
Topics, entities and buyer questions mapped to pillar and supporting pages, so your expertise is easy to understand.
AI-assisted content, human-edited
AI speeds up research and first drafts; specialists check facts, add experience and edit every page before it is published.
Answer-first page structure
Clear definitions, direct answers, comparison tables and FAQs that work for readers and AI summaries.
Technical SEO at scale
AI-assisted audits, internal linking suggestions and structured data checks across large sites.
Reporting tied to pipeline
Rankings, AI Overview appearances, clicks and organic opportunities tracked together in your CRM.
How it connects
Stronger when it works with the rest of your system.
AI SEO keeps your pages competitive in Google, while GEO extends that visibility to AI assistants. Both feed the same content marketing plan, and organic leads are tracked through to revenue by our revenue operations setup.
GEO (AI search)
Generative engine optimization for B2B: get your brand mentioned and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, with prompt tracking tied to pipeline.
Learn more InboundB2B SEO
B2B SEO built around buying intent: technical fixes, keyword strategy, service and comparison pages, and reporting tied to pipeline, not just traffic.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more InboundPaid media
B2B paid media focused on target accounts: Google Ads, LinkedIn Ads and Meta campaigns measured on qualified pipeline, not cheap clicks.
Learn moreHow we work
From kickoff to live campaigns.
- Step 1
Review AI answers for your priority searches
- Step 2
Rebuild the topical map around entities and questions
- Step 3
Produce and improve pages with AI-assisted, expert-edited workflows
- Step 4
Track rankings, AI appearances and pipeline
Tools we use
Built on the tools your team already knows.
FAQ
Common questions.
What is AI SEO?
AI SEO is search optimisation adapted for AI-powered Google features such as AI Overviews and AI Mode, delivered with AI-assisted research and production workflows.
Is AI-generated content bad for SEO?
Google focuses on whether content is helpful, not how it was produced. Unedited, generic AI content performs poorly, so every page we publish is checked and edited by a specialist.
How is AI SEO different from GEO?
AI SEO targets Google search, including AI Overviews. GEO targets mentions and citations in standalone assistants such as ChatGPT and Perplexity.
Can you get us into AI Overviews?
No one can guarantee it. We improve the clarity, depth and authority signals Google uses, and we track which priority searches show your pages.
Do we still need traditional SEO?
Yes. Technical health, links and strong pages from B2B SEO remain the foundation that AI SEO builds on.
More inbound marketing
Other inbound marketing services.
B2B SEO
B2B SEO built around buying intent: technical fixes, keyword strategy, service and comparison pages, and reporting tied to pipeline, not just traffic.
Learn more InboundGEO (AI search)
Generative engine optimization for B2B: get your brand mentioned and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, with prompt tracking tied to pipeline.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more InboundPaid media
B2B paid media focused on target accounts: Google Ads, LinkedIn Ads and Meta campaigns measured on qualified pipeline, not cheap clicks.
Learn more InboundEmail marketing
B2B email marketing and lead nurturing that moves interested buyers toward a sales conversation, with lifecycle flows connected to your CRM.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.