Outbound sales
Outbound that starts the right conversations, with the right accounts.
We find the accounts that match your ICP, reach the people who can buy, and book qualified meetings into your calendar, without risking your main domain.
Overview
How we run outbound sales.
Good outbound is a targeting problem before it is a copywriting problem. We build verified lists around buying triggers, then write short, specific messages that make sense to the person reading them.
Because outbound runs on the same account list as your inbound marketing, your team knows which prospects have already engaged with your content, and can tailor the conversation instead of starting cold.
Outbound sales services
What we can run for you.
B2B lead generation
B2B lead generation built on verified prospect data: ICP definition, buying-trigger research and enriched account lists for inbound and outbound.
Learn more OutboundCold email
B2B cold email agency: protected sending domains, verified lists and short, relevant sequences that book qualified meetings, connected to your CRM.
Learn more OutboundLinkedIn outreach
B2B LinkedIn outreach from real team profiles: targeted connection requests, relevant messages and content, connected to cold email and your CRM.
Learn more OutboundAppointment setting
B2B appointment setting that handles replies, qualifies interest and books meetings straight into your calendar, with full context in your CRM.
Learn moreOur principles
What makes it work.
Targeting before volume
Smaller, better lists built on buying triggers beat large untargeted sends.
Protected deliverability
Cold email runs on separate, warmed domains, never your main one.
Context from inbound
Outreach can reference what an account has already read or searched for.
Related reading
Guides on outbound sales.
Outbound sales
Cold email deliverability: the complete setup guide
How to set up cold email so it reaches the inbox: secondary domains, SPF, DKIM and DMARC, warm-up, list verification, sending volume and monitoring.
6 min readOutbound sales
How to build an ICP from closed-won data
A step-by-step method for building a B2B ideal customer profile from your closed-won deals, then turning it into account lists, triggers and targeting.
6 min readOutbound sales
In-house SDRs vs an outbound agency
Should you hire in-house SDRs or work with an outbound agency? Costs to consider, trade-offs, when each makes sense and how to run a hybrid model.
6 min readOutbound sales
Instantly vs Smartlead: which cold email tool fits your team?
Instantly vs Smartlead compared: sending infrastructure, warm-up, inbox management, agency features, ease of use and which teams each tool suits best.
5 min readOutbound sales
Best cold email software for B2B teams
The best cold email software for B2B teams compared: Instantly, Smartlead, lemlist and Apollo, with who each suits and how to choose for your setup.
5 min readOutbound sales
What is Instantly? A guide for B2B outbound teams
What Instantly is, how it works, its main features and how B2B teams use it to run cold email across many mailboxes without hurting deliverability.
6 min readFAQ
Common questions.
Is cold outreach still effective for B2B?
It works when the targeting is tight and the message is relevant. It fails when it is used as a volume game. We focus on the first approach.
Will you send from our domain?
No. We set up secondary domains and mailboxes, warm them up and send from those, so your main domain stays protected. See cold email for more.
Who handles the replies?
We can handle replies and book meetings for you through appointment setting, or route positive replies straight to your team in the CRM.
The rest of the system
Connect it with the other two layers.
Inbound marketing
B2B inbound marketing that brings in buyers who are already searching, then hands them to sales with full context. SEO, content, paid media and email.
Learn more RevOpsRevenue operations
Revenue operations that connect marketing and sales: CRM implementation, automation, account-based marketing and pipeline reporting by source.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.