ICP rules and scoring
Your ideal customer profile written as explicit rules and a score every record must pass.
Outbound sales · GTM engineering
GTM Engineering That Turns Your Market Into Qualified, Campaign-Ready Pipeline
We build the systems behind modern outbound: Clay workflows that source, enrich and qualify prospects, sending infrastructure that protects your domains, and CRM sync that keeps every record and reply visible.
- Clay workflows
- ICP scoring
- Email infrastructure
- CRM sync
Clay workflow
Watch a prospect record get built, qualified and routed.
Each step is a column or rule in a Clay table we build for you. Select a step to see what happens there.
clay_table / outbound_icp_v3
Step 1 of 9
Identify ideal customer profiles
Fictional companies and people, shown to illustrate the workflow. Not real data.
Outbound email infrastructure
Every reply has somewhere to go.
Only qualified, verified prospects enter a sequence. Replies are classified and routed, so positive ones reach sales quickly and the rest are handled correctly.
1 · Sequence
- ICP checkFit and segment confirmed
- Email verifiedInvalid and risky addresses removed
- Day 1 · EmailPersonalised opener
- Day 3 · Follow-upNew angle, same thread
- Day 7 · Final noteShort, easy to answer
2 · Reply classification
3 · Routing
- Positive replyOwner alerted → meeting booked → CRM updated
- Follow-up requiredTask created for the date they asked for
- UnsubscribeAdded to the suppression list everywhere
- No responseSequence ends, record recycled later
Illustrative. Inbox placement, replies and meetings are never guaranteed.
How we build your GTM system
Six layers. Each one builds on the last.
Technology stack
The tools we build with, and how data typically flows.
Hover or tap a tool to see its role. Lines show a typical flow between categories, not a direct integration between every tool.
Select a tool to see what it does in the system.
What's included
What we build for you.
GTM engineering sits between strategy and campaigns. It connects our lead generation, cold email and CRM implementation work into one system.
Clay table architecture
Sourcing, enrichment waterfalls, AI research and conditional logic, documented and owned by you.
Email verification and hygiene
Every address checked before it can reach a campaign, with suppression lists kept in sync.
Sending infrastructure
Secondary domains, inboxes, authentication and warm-up set up to protect your main domain.
Reply handling and routing
Replies classified and routed to the right owner, with tasks and meetings logged automatically.
CRM sync and reporting
Records, activity and outcomes synced to HubSpot or Salesforce and reported as pipeline.
FAQ
Common questions.
What is GTM engineering?
GTM engineering is building the data, workflows and automation behind go-to-market: sourcing and enriching prospects, scoring them against your ICP, routing them into campaigns and syncing results to the CRM.
Do you build in our Clay account?
Yes. We build in your Clay workspace and your CRM, so the tables, logic and data stay with you if we stop working together.
Do we need Clay to work with you?
Clay is our main tool for enrichment and qualification, but the same approach works with other data providers if Clay is not a fit.
How does this connect to cold email?
Qualified, segmented records are pushed into your sending tool with personalisation fields mapped. See our cold email services for campaign management.
Can you guarantee results?
No. We engineer cleaner data and better routing, which improves the conditions for outbound to work, but replies and meetings depend on your offer, market and timing.
Ready to engineer a cleaner outbound system?
We will review your data, tools and sending setup and show where qualified pipeline is being lost.