Outbound · Lead generation
Verified lists of the accounts and people worth your time.
We define your ICP from closed-won deals, find the companies showing buying triggers, and enrich them with the decision-makers your team should talk to.
Overview
B2B lead generation, as part of one growth system.
Every outbound campaign is only as good as its list. We build lists from your best customers outward, then layer in buying triggers such as hiring, funding, new tools or leadership changes.
The same account list powers cold email, LinkedIn outreach, paid media audiences and account-based marketing, so every channel focuses on the same accounts.
B2B lead generation is part of our outbound sales service.
Specialist services
Specialist B2B lead generation services.
Each part of our B2B lead generation work is also available on its own, or combined into one program.
B2B Lead List Building
B2B lead list building that turns your ICP into verified, enriched account and contact lists, synced to your CRM and ready for outreach.
Learn moreB2B Prospect Research
B2B prospect research that gives your reps real context on every account: priorities, triggers, stakeholders and a relevant reason to reach out.
Learn moreIdeal Customer Profile Development
Ideal customer profile development built from your closed-won data, with personas, buying triggers and a scorecard that marketing and sales share.
Learn moreB2B Data Enrichment
B2B data enrichment that fills missing company and contact details, verifies emails and keeps your CRM accurate using waterfall enrichment across providers.
Learn moreB2B Lead Qualification
B2B lead qualification that defines what a qualified lead means, checks fit and intent, and routes only real opportunities to your sales team.
Learn moreB2B Sales Prospecting
B2B sales prospecting that finds, researches and contacts target accounts across email and LinkedIn, so your sales team can focus on closing.
Learn moreB2B Intent Data Services
B2B intent data services that combine website visits, third-party intent and buying triggers to prioritise accounts and time outreach.
Learn moreWhat's included
Everything we set up and run for you.
ICP and persona definition
Built from your closed-won data, not assumptions.
Buying-trigger research
Signals that show an account may need you now.
Account and contact sourcing
Companies and decision-makers matched to your ICP.
Email and data verification
Contacts checked before any outreach to protect deliverability.
Enrichment
Company size, tech stack, role and context added to each record.
CRM-ready delivery
Lists synced to your CRM with de-duplication against existing records.
How it connects
Stronger when it works with the rest of your system.
Lead generation is the foundation for the rest of the system. Clean, enriched records make CRM implementation easier, and give appointment setters the context to qualify calls quickly.
Cold email
B2B cold email agency: protected sending domains, verified lists and short, relevant sequences that book qualified meetings, connected to your CRM.
Learn more OutboundLinkedIn outreach
B2B LinkedIn outreach from real team profiles: targeted connection requests, relevant messages and content, connected to cold email and your CRM.
Learn more RevOpsAccount-based marketing
Account-based marketing that coordinates paid media, content, cold email and LinkedIn around your highest-value target accounts, with account-level reporting.
Learn more RevOpsCRM implementation
CRM implementation, cleanup and lifecycle setup for HubSpot, Salesforce, Zoho and GoHighLevel, so marketing and sales work from one source of truth.
Learn moreHow we work
From kickoff to live campaigns.
- Step 1
Analyse closed-won deals
- Step 2
Define ICP, personas and triggers
- Step 3
Source, verify and enrich
- Step 4
Sync to CRM and refresh regularly
Tools we use
Built on the tools your team already knows.
Apollo.ioZiZoomInfo
ClayLinkedIn Sales NavigatorHubSpotSalesforceRelated reading
Guides on b2b lead generation.
Outbound sales
Cold email deliverability: the complete setup guide
How to set up cold email so it reaches the inbox: secondary domains, SPF, DKIM and DMARC, warm-up, list verification, sending volume and monitoring.
6 min readOutbound sales
How to build an ICP from closed-won data
A step-by-step method for building a B2B ideal customer profile from your closed-won deals, then turning it into account lists, triggers and targeting.
6 min readOutbound sales
Clay vs Apollo: which B2B data tool should you use?
Clay vs Apollo compared: data sources, enrichment, list building, outreach features, ease of use and which teams each B2B data tool suits best.
5 min readOutbound sales
Best lead generation software for B2B
The best B2B lead generation software: Apollo, Clay, Hunter, FullEnrich, PhantomBuster, lemlist and GetSales.io, with who each suits and how to combine them.
5 min readOutbound sales
Instantly review: features, pros, cons and who it suits
An independent Instantly review for B2B teams: key features, strengths, limitations, how it compares and who should use it for cold email.
5 min readOutbound sales
What is Clay? How B2B teams use it for enrichment
What Clay is, how waterfall enrichment and AI research work, and how B2B teams use Clay to build precise, personalised prospect lists.
6 min readFAQ
Common questions.
Do you sell lead lists?
No. We build lists for your specific ICP and campaigns, verify them and keep them in your CRM.
Which data providers do you use?
A combination of Apollo, ZoomInfo, Clay and LinkedIn Sales Navigator, chosen per project. See the tech stack.
How do you keep data compliant?
We focus on business contacts, respect opt-outs and follow the rules for each region you target.
More outbound sales
Other outbound sales services.
Cold email
B2B cold email agency: protected sending domains, verified lists and short, relevant sequences that book qualified meetings, connected to your CRM.
Learn more OutboundLinkedIn outreach
B2B LinkedIn outreach from real team profiles: targeted connection requests, relevant messages and content, connected to cold email and your CRM.
Learn more OutboundAppointment setting
B2B appointment setting that handles replies, qualifies interest and books meetings straight into your calendar, with full context in your CRM.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.