Inbound · GEO
Generative engine optimisation that gets your brand cited when buyers ask AI.
More B2B buyers now ask ChatGPT, Perplexity, Gemini and Claude for shortlists before they ever search Google. We make your brand easier for those assistants to find, trust and cite, and we track where you appear.
Overview
GEO (AI search), as part of one growth system.
AI assistants build answers from sources they can crawl and trust: your own site, review platforms, comparison articles, communities and news. If your brand is missing or inconsistent across those sources, you are left out of the answer, even if you rank well in Google.
Our GEO work starts by measuring how often you appear for the prompts your buyers use, then closes the gaps: clearer entity information, citation-worthy pages, and mentions on the third-party sources assistants rely on. It builds on our B2B SEO foundations and works alongside AI SEO, which focuses on Google, including AI Overviews.
GEO (AI search) is part of our inbound marketing service.
What's included
Everything we set up and run for you.
AI visibility audit
A tracked set of buyer prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, showing where you are mentioned, cited or missing.
Entity and brand consistency
One clear description of who you are, what you do and who you serve, repeated consistently across your site, profiles and listings.
Citation-worthy content
Definitions, comparisons, original data and clear answers structured so assistants can quote and cite them.
Third-party presence
Accurate profiles on review sites, directories and comparison pages, plus outreach for mentions where your buyers research.
Technical access for AI crawlers
Robots rules, structured data and page structure checked so AI crawlers can read the pages you want cited.
Mention and referral reporting
Share of mentions across tracked prompts and referral traffic from AI assistants, reported next to pipeline.
How it connects
Stronger when it works with the rest of your system.
A buyer who finds you through an AI assistant often arrives already convinced. We tag AI referral traffic in your CRM, so those leads are routed quickly and you can see how GEO contributes to pipeline alongside SEO and paid media.
AI SEO
AI SEO for B2B: optimise for Google AI Overviews and AI Mode with entity-based topical maps, AI-assisted content with human editing and technical SEO at scale.
Learn more InboundB2B SEO
B2B SEO built around buying intent: technical fixes, keyword strategy, service and comparison pages, and reporting tied to pipeline, not just traffic.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more RevOpsRevenue operations
Revenue operations that connect marketing and sales: CRM implementation, automation, account-based marketing and pipeline reporting by source.
Learn moreHow we work
From kickoff to live campaigns.
- Step 1
Track your visibility across buyer prompts
- Step 2
Fix entity, content and technical gaps
- Step 3
Build mentions on the sources assistants trust
- Step 4
Report mentions, referrals and pipeline
Tools we use
Built on the tools your team already knows.
FAQ
Common questions.
What is generative engine optimisation (GEO)?
GEO is the work of making your brand more likely to be mentioned and cited in answers from AI assistants such as ChatGPT, Perplexity, Gemini and Claude.
How is GEO different from AI SEO?
GEO focuses on standalone AI assistants and the sources they cite. AI SEO focuses on ranking in Google, including AI Overviews and AI Mode, using AI-assisted SEO workflows.
Can you guarantee we will appear in ChatGPT?
No. AI answers change by prompt, user and model version, and no one controls them. We improve the signals assistants rely on and measure progress across a fixed set of prompts.
Does GEO replace SEO?
No. Assistants often draw on pages that already rank well, so strong B2B SEO remains the foundation.
How do you measure GEO?
By how often you are mentioned or cited across a tracked set of buyer prompts, referral traffic from AI assistants and the leads and pipeline that traffic creates.
More inbound marketing
Other inbound marketing services.
B2B SEO
B2B SEO built around buying intent: technical fixes, keyword strategy, service and comparison pages, and reporting tied to pipeline, not just traffic.
Learn more InboundAI SEO
AI SEO for B2B: optimise for Google AI Overviews and AI Mode with entity-based topical maps, AI-assisted content with human editing and technical SEO at scale.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more InboundPaid media
B2B paid media focused on target accounts: Google Ads, LinkedIn Ads and Meta campaigns measured on qualified pipeline, not cheap clicks.
Learn more InboundEmail marketing
B2B email marketing and lead nurturing that moves interested buyers toward a sales conversation, with lifecycle flows connected to your CRM.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.