Inbound · SEO
B2B SEO that ranks for the searches buyers make before they call.
We focus your search presence on high-intent queries, fix what holds your site back, and connect organic leads to your CRM so you can see the pipeline SEO creates.
Overview
B2B SEO, as part of one growth system.
Most B2B SEO chases volume. The searches that matter to you are usually smaller and more specific: "[your category] for [industry]", "[competitor] alternatives", "[problem] software". Those are the people closest to a buying decision.
We build a keyword map around those searches, then create or improve the service, industry and comparison pages that answer them. Supporting articles from our content marketing work strengthen those pages, and every organic lead is tracked through to revenue by our revenue operations setup.
B2B SEO is part of our inbound marketing service.
Specialist services
Specialist B2B SEO services.
Each part of our B2B SEO work is also available on its own, or combined into one program.
B2B Technical SEO
B2B technical SEO that fixes crawlability, indexing, site speed and structured data so your service and product pages can rank and convert.
Learn moreB2B SEO Audit
A B2B SEO audit covering technical health, content, keywords, links and conversion paths, with a prioritised plan tied to pipeline, not just a report.
Learn moreB2B Keyword Research
B2B keyword research that finds the searches your buyers make before they talk to sales, groups them by intent and maps each to the right page.
Learn moreB2B On-Page SEO
B2B on-page SEO that aligns titles, headings, content, internal links and structured data with search intent, so key pages rank and turn visitors into leads.
Learn moreB2B SEO Content Strategy
A B2B SEO content strategy built on topical maps, search intent and internal linking, so your content builds authority and supports service pages.
Learn moreB2B Link Building
B2B link building focused on relevant, credible backlinks through digital PR, expert content and partnerships, without risky link schemes.
Learn moreB2B SaaS SEO
B2B SaaS SEO covering category, comparison, alternatives, integration and use-case pages, connected to trials, demos and your CRM pipeline.
Learn moreManufacturing SEO
Manufacturing SEO that helps industrial buyers, engineers and procurement teams find your capabilities, products and certifications in search.
Learn moreB2B SEO Consulting
B2B SEO consulting for in-house teams: strategy, prioritisation, training and expert review, so your team can run SEO with confidence.
Learn moreWhat's included
Everything we set up and run for you.
Technical SEO audit
Crawlability, indexation, speed, structured data and internal linking issues found and prioritised.
Buying-intent keyword map
Searches grouped by intent and matched to the page that should rank for them.
Service and industry pages
Pages built to rank and convert, with clear next steps for the reader.
Comparison and alternatives pages
Honest pages for buyers already comparing options.
Internal linking and topical structure
A site structure that shows search engines what you are an authority on.
Pipeline reporting
Organic leads and opportunities tracked in your CRM, not just rankings.
How it connects
Stronger when it works with the rest of your system.
SEO captures buyers at the moment of search. When an account from your target list visits a high-intent page, that signal can trigger a timely LinkedIn touch or a relevant cold email, instead of waiting for a form fill that may never come.
GEO (AI search)
Generative engine optimization for B2B: get your brand mentioned and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, with prompt tracking tied to pipeline.
Learn more InboundAI SEO
AI SEO for B2B: optimise for Google AI Overviews and AI Mode with entity-based topical maps, AI-assisted content with human editing and technical SEO at scale.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more RevOpsRevenue operations
Revenue operations that connect marketing and sales: CRM implementation, automation, account-based marketing and pipeline reporting by source.
Learn moreHow we work
From kickoff to live campaigns.
- Step 1
Audit the site and current rankings
- Step 2
Map buying-intent keywords to pages
- Step 3
Fix, build and interlink the priority pages
- Step 4
Track organic leads through to pipeline
Tools we use
Built on the tools your team already knows.
Related reading
Guides on b2b seo.
Inbound marketing
B2B SEO strategy: ranking for buying-intent keywords
A practical B2B SEO strategy built around buying intent: how to find high-intent keywords, map them to pages, and measure SEO by pipeline, not traffic.
7 min readInbound marketing
How to build a B2B content topical map
How to plan B2B content as a topical map: pillars, clusters and internal links that build authority, support service pages and help sales.
6 min readInbound marketing
Best GEO tools for AI search visibility
The best generative engine optimisation (GEO) tools for tracking and improving how your brand appears in ChatGPT, Gemini, Perplexity and AI search.
5 min readFAQ
Common questions.
How is B2B SEO different from B2C SEO?
Search volumes are smaller, buying cycles are longer and several people influence the decision. B2B SEO prioritises intent and conversion over raw traffic.
How long until we see results?
Technical fixes and improvements to existing pages can move quickly. New pages and topics usually take several months to build authority.
Do you write the content too?
Yes. Our content marketing team writes the pages and articles, and we can also work with your in-house writers.
More inbound marketing
Other inbound marketing services.
GEO (AI search)
Generative engine optimization for B2B: get your brand mentioned and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, with prompt tracking tied to pipeline.
Learn more InboundAI SEO
AI SEO for B2B: optimise for Google AI Overviews and AI Mode with entity-based topical maps, AI-assisted content with human editing and technical SEO at scale.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more InboundPaid media
B2B paid media focused on target accounts: Google Ads, LinkedIn Ads and Meta campaigns measured on qualified pipeline, not cheap clicks.
Learn more InboundEmail marketing
B2B email marketing and lead nurturing that moves interested buyers toward a sales conversation, with lifecycle flows connected to your CRM.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.