Outbound · Cold email
Cold email that gets replies, without risking your domain.
We set up protected sending infrastructure, write short and specific sequences, and route every positive reply into your CRM and calendar.
Overview
Cold email, as part of one growth system.
Cold email works when three things are right: deliverability, targeting and message. We handle all three, starting with separate warmed domains so your main domain is never at risk.
Lists come from our B2B lead generation work, messages reference real context, and positive replies are handled by our appointment setting team or passed straight to yours.
Cold email is part of our outbound sales service.
Specialist services
Specialist Cold email services.
Each part of our cold email work is also available on its own, or combined into one program.
B2B Cold Email Campaign Management
Cold email campaign management for B2B teams: targeting, sequences, sending, reply handling and weekly optimisation, all run in accounts you own.
Learn moreB2B Cold Email Copywriting
Cold email copywriting for B2B teams: short, specific, segment-based emails and follow-ups that earn replies from decision-makers.
Learn moreCold Email Deliverability
Cold email deliverability services covering SPF, DKIM, DMARC, sender reputation, warm-up, list hygiene and monitoring to keep outreach in the inbox.
Learn moreCold Email Infrastructure Setup
Cold email infrastructure setup for B2B teams: secondary domains, mailboxes, SPF, DKIM and DMARC, warm-up and sending tool configuration.
Learn moreB2B Email Outreach Strategy
B2B email outreach strategy that defines segments, offers, messaging angles, channel mix and success measures before a single cold email is sent.
Learn moreB2B Cold Email Sequences
Cold email sequence writing for B2B teams: multi-step outreach cadences with timing, follow-ups, LinkedIn touches and stop rules that respect prospects.
Learn moreWhat's included
Everything we set up and run for you.
Domain and inbox setup
Secondary domains, mailboxes, authentication and warm-up.
Verified prospect lists
Built from your ICP and checked before sending.
Sequence copywriting
Short, specific emails written for each persona and trigger.
Personalisation at scale
Relevant first lines and context from enrichment data.
Reply handling
Positive replies routed and followed up within hours.
Deliverability monitoring
Bounce, spam and placement checks with weekly adjustments.
How it connects
Stronger when it works with the rest of your system.
Cold email is strongest alongside LinkedIn outreach and when timed with inbound signals. If an account has visited a page found through SEO, the first email can reflect that.
LinkedIn outreach
B2B LinkedIn outreach from real team profiles: targeted connection requests, relevant messages and content, connected to cold email and your CRM.
Learn more OutboundB2B lead generation
B2B lead generation built on verified prospect data: ICP definition, buying-trigger research and enriched account lists for inbound and outbound.
Learn more OutboundAppointment setting
B2B appointment setting that handles replies, qualifies interest and books meetings straight into your calendar, with full context in your CRM.
Learn more InboundEmail marketing
B2B email marketing and lead nurturing that moves interested buyers toward a sales conversation, with lifecycle flows connected to your CRM.
Learn moreHow we work
From kickoff to live campaigns.
- Step 1
Set up and warm sending infrastructure
- Step 2
Build and verify the target list
- Step 3
Write sequences and launch in batches
- Step 4
Handle replies and optimise weekly
Tools we use
Built on the tools your team already knows.
Clay
Apollo.ioRelated reading
Guides on cold email.
Outbound sales
Cold email deliverability: the complete setup guide
How to set up cold email so it reaches the inbox: secondary domains, SPF, DKIM and DMARC, warm-up, list verification, sending volume and monitoring.
6 min readOutbound sales
LinkedIn outreach messages that get replies
How to write LinkedIn outreach messages that get replies: connection requests, follow-ups and templates built on relevance instead of pitching.
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In-house SDRs vs an outbound agency
Should you hire in-house SDRs or work with an outbound agency? Costs to consider, trade-offs, when each makes sense and how to run a hybrid model.
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Instantly vs Smartlead: which cold email tool fits your team?
Instantly vs Smartlead compared: sending infrastructure, warm-up, inbox management, agency features, ease of use and which teams each tool suits best.
5 min readOutbound sales
Best cold email software for B2B teams
The best cold email software for B2B teams compared: Instantly, Smartlead, lemlist and Apollo, with who each suits and how to choose for your setup.
5 min readOutbound sales
Best lead generation software for B2B
The best B2B lead generation software: Apollo, Clay, Hunter, FullEnrich, PhantomBuster, lemlist and GetSales.io, with who each suits and how to combine them.
5 min readFAQ
Common questions.
Will cold email hurt our domain reputation?
Not with our setup. We send from separate secondary domains, so your main domain and everyday email stay protected.
Is cold email legal?
B2B cold email is allowed in many regions when it is relevant, identifies the sender and offers an easy opt-out. Rules differ by country, so we adapt to the regions you target.
How many emails do you send?
As many as the list and deliverability support, and no more. We prefer smaller, well-targeted batches over volume.
More outbound sales
Other outbound sales services.
B2B lead generation
B2B lead generation built on verified prospect data: ICP definition, buying-trigger research and enriched account lists for inbound and outbound.
Learn more OutboundLinkedIn outreach
B2B LinkedIn outreach from real team profiles: targeted connection requests, relevant messages and content, connected to cold email and your CRM.
Learn more OutboundAppointment setting
B2B appointment setting that handles replies, qualifies interest and books meetings straight into your calendar, with full context in your CRM.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.