Inbound marketing
Inbound marketing that sales actually wants to follow up.
We attract buyers who are already looking for what you sell, then route every interested lead into your CRM with the context your team needs to close.
Overview
How we run inbound marketing.
Inbound works when it is built around buying intent, not traffic. We start from the questions your best customers asked before they bought, then build the search presence, content and campaigns that answer them.
Every inbound lead lands on the same account list your outbound team works from, so an account that reads your pricing page can get a timely, relevant follow-up instead of a generic sequence.
Inbound marketing services
What we can run for you.
B2B SEO
B2B SEO built around buying intent: technical fixes, keyword strategy, service and comparison pages, and reporting tied to pipeline, not just traffic.
Learn more InboundGEO (AI search)
Generative engine optimization for B2B: get your brand mentioned and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, with prompt tracking tied to pipeline.
Learn more InboundAI SEO
AI SEO for B2B: optimise for Google AI Overviews and AI Mode with entity-based topical maps, AI-assisted content with human editing and technical SEO at scale.
Learn more InboundContent marketing
B2B content marketing that answers the questions buyers ask before talking to sales: guides, comparisons, case-led pages and sales enablement content.
Learn more InboundPaid media
B2B paid media focused on target accounts: Google Ads, LinkedIn Ads and Meta campaigns measured on qualified pipeline, not cheap clicks.
Learn more InboundEmail marketing
B2B email marketing and lead nurturing that moves interested buyers toward a sales conversation, with lifecycle flows connected to your CRM.
Learn moreOur principles
What makes it work.
Intent first
We prioritise searches and topics that signal a buying need, not vanity traffic.
One lead definition
Marketing and sales agree what a qualified lead is before a campaign goes live.
Measured in pipeline
Reporting tracks opportunities and revenue by source, not just sessions and clicks.
FAQ
Common questions.
How long does inbound take to work?
Paid media and email can produce conversations quickly. SEO and content compound over months. We usually run them together so short-term and long-term demand support each other.
Can inbound and outbound work together?
Yes, and that is how we prefer to run it. Inbound signals such as page visits and content downloads help outbound reach the right accounts at the right time.
Do you work inside our existing website and tools?
Yes. We work in your CMS, ad accounts and email platform wherever possible, and everything we build stays in accounts you own.
The rest of the system
Connect it with the other two layers.
Outbound sales
Outbound sales for B2B: verified prospect data, cold email, LinkedIn outreach and appointment setting, connected to your inbound demand and CRM.
Learn more RevOpsRevenue operations
Revenue operations that connect marketing and sales: CRM implementation, automation, account-based marketing and pipeline reporting by source.
Learn moreReady to connect inbound and outbound?
Tell us about your team and we will show you where your pipeline could grow.